站區(qū)動(dòng)態(tài)
東花園收費(fèi)站多維度推進(jìn)“冀交萬里行”會(huì)員發(fā)展工作
作者:段然
來源:東花園站
發(fā)布時(shí)間:2025-12-02
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<span style="font-size:16px;font-family:Arial;line-height:2;">自</span><span style="font-size:16px;font-family:Arial;line-height:2;">9月1日,集團(tuán)公司“冀交萬里行”會(huì)員營銷季活動(dòng)全面啟動(dòng)以來</span><span style="font-size:16px;font-family:Arial;line-height:2;">,‌東花園收費(fèi)站持續(xù)開展“冀交萬里行”平臺(tái)推廣及會(huì)員注冊(cè)和積分核銷活動(dòng),通過便民服務(wù)臺(tái)宣傳、收費(fèi)窗口答疑、走訪屬地貨車停車區(qū)等多渠道推廣,推動(dòng)會(huì)員發(fā)展工作,用實(shí)實(shí)在在的優(yōu)惠為貨車司機(jī)師傅們</span><span style="font-size:16px;font-family:Arial;line-height:2;">算好</span><span style="font-size:16px;font-family:Arial;line-height:2;">“經(jīng)濟(jì)賬”,讓政策紅利與優(yōu)質(zhì)服務(wù)真正落地見效。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;">‌一是針對(duì)站區(qū)屬地周邊貨車停車區(qū)開展精準(zhǔn)服務(wù)。東花園收費(fèi)站通過走訪貨車停車區(qū)為司機(jī)師傅</span><span style="font-size:16px;font-family:Arial;line-height:2;">發(fā)放定制化宣傳單、現(xiàn)場(chǎng)演示會(huì)員權(quán)益、分享</span><span style="font-size:16px;font-family:Arial;line-height:2;">“多走多送”積分政策等方式,</span><span style="font-size:16px;font-family:Arial;line-height:2;">現(xiàn)場(chǎng)</span><span style="font-size:16px;font-family:Arial;line-height:2;">邀請(qǐng)貨車司機(jī)注冊(cè)成為</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬里行”會(huì)員</span><span style="font-size:16px;font-family:Arial;line-height:2;">。</span><span style="font-size:16px;font-family:Arial;line-height:2;">二是主動(dòng)延伸服務(wù)半徑至官廳服務(wù)區(qū)。東花園</span><span style="font-size:16px;font-family:Arial;line-height:2;">收費(fèi)站工作人員通過</span><span style="font-size:16px;font-family:Arial;line-height:2;">“權(quán)益講解+現(xiàn)場(chǎng)注冊(cè)</span><span style="font-size:16px;font-family:Arial;line-height:2;">+已有積分現(xiàn)場(chǎng)核銷兌換實(shí)物”模式,向停留司乘人員重點(diǎn)推介積分兌換、專屬折扣等核心功能。針對(duì)貨車司機(jī)群體,專項(xiàng)解讀“貨車營銷季”優(yōu)惠政策,根據(jù)普通、高級(jí)、“多走多送”三級(jí)會(huì)員體系,和權(quán)益內(nèi)容,精準(zhǔn)滿足不同司機(jī)的多元化需求。‌</span><span style="font-size:16px;font-family:Arial;line-height:2;">三是</span><span style="font-size:16px;font-family:Arial;line-height:2;">立足收費(fèi)站主陣地,在收費(fèi)廣場(chǎng)設(shè)置專項(xiàng)服務(wù)臺(tái),采用</span><span style="font-size:16px;font-family:Arial;line-height:2;">“即過即宣、即宣即注冊(cè)”的流動(dòng)服務(wù)模式,通過宣傳單頁發(fā)放、現(xiàn)場(chǎng)操作演示、掃碼注冊(cè)引導(dǎo)等全流程服務(wù),形成穩(wěn)定的</span><span style="font-size:16px;font-family:Arial;line-height:2;">全天候</span><span style="font-size:16px;font-family:Arial;line-height:2;">會(huì)員增長渠道。</span>
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